Dhoom 3 is releasing in Turkey this Friday, June 20th, to 50 screens nationwide in 18 cities. There are 20 screens just in Istanbul. (Compare that to a measly 13 screens total for Chennai Express which went down to 9 and then 6 in the later weeks).
Surprisingly, Chennai Express is still running, it’s in its 8th week which is quite an accomplishment. It has been watched by 10,241 people so far. That may seem like a small number but considering the number of screens and the population of Turkey, that’s a decent number. If the film makes it to the 9th week, which it probably will, it will be running together with Dhoom 3.
Considering the number of screens/cities for Dhoom 3 and the fact that many Bollywood lovers have intentionally not watched Dhoom 3 online knowing that it will be coming to theaters, I expect Dhoom 3 to far surpass Chennai Express at the Turkish box office.
For those who don’t know, Dhoom 3 is releasing in Turkey as a result of a massive Twitter campaign by Aamir Khan fans in Turkey. During Dhoom 3 release in India, Turkish fans of Aamir made #ReleaseDhoom3inTurkey a worldwide trending topic on Twitter. Aamir Khan took notice and requested Yash Raj Films to release the film in Turkey. Isn’t this an excellent example of the power of social media?
Look out for my updates in the coming days and weeks to know how Dhoom 3 is doing in Turkey.
Update: The film distributor has added 14 additional screens making the total 64 nationwide. And it looks like more might be added in the following days/weeks.